Monday, June 15, 2026

Submission for June 10 Public Hearing on Petrocelli Hotel

 

Full Submission for June 10 hearing on Peconic Hotel

by John McAuliff

It will not surprise you that I urge the Town Board to reject Mr. Petrocelli’s special permit and site plan applications.  My skepticism has only increased as we arrive at this penultimate stage.  I have come to think of this hotel as Riverhead’s version of the Trump ballroom, too big, too flashy and an insult to our heritage.  The destruction of Craft’d is not as consequential as the demolition of the East Wing, but the arrogant spirit is analogous. 

There are two reasons I urge you to stop this runaway train:

1)       The process that brings us to tonight has been badly flawed

 

2)       The hotel will have a terrible impact on the Town Square and downtown Riverhead

 

First, I have detailed in my submission to the Master Developer Qualified and Eligible hearing and the eminent domain hearing for Craft’d, the four year process in which the board and the director of development decided without real public discussion the key question of whether the people of Riverhead, instead of “open vistas from Main Street to the Peconic River”, wanted another five story box separating Main Street from the Peconic River.   Suffice to say, a hotel was not part of, in fact contrary to, the extensive civic discussions of the Pattern Book and the Comprehensive Plan. 

Although not legally required, it is significant that at no stage was a public competitive bid process utilized.  Instead insiders talked to insiders.  By the time decisions were made, the hotel was presented as a fait accompli justified by the advice of a hired consultant.  The closed system of one party small town politics made a significant campaign donor the only game in town.  Tonight we will be told that the agenda is narrow and implementational.  The public may raise deeper questions, but there is little reason to believe they will be heard or affect the decision.

The expressed goal in resolution 399 adopted on August 4, 2020, was “creation of a public gathering space with pedestrian connectivity and open vistas from Main Street to the Peconic River, together with encouragement and pursuit of private financing, public and private partnership(s), federal, state and local funding, subsidies and capital grants to design and construct commercial and retail uses compatible with public space all consistent with the urban renewal policies and goals recited above”.

There was no hint of a hotel in the resolution or of reselling part of the land until after Mr. Petrocelli proposed informally his two building hotel and condo project fifteen months later, October 18, 2021.  It is clear from the original town announcement seven months earlier, March 22, 2021, and even from the first description by the director of development six months after Petrocelli’s proposal, April 14, 2022, that the Sigal Craft’d building would be modified but not replaced. The town square was initially conceived as a singular concept to provide open vistas with several public and potentially private functions within it.  The argument that was later introduced of hotel rooms being the most remunerative private space made the assumption that the goal was financial gain, even if that were at the cost of public utility.   If that choice was debated privately, the public was not informed.

Second, the character of the hotel has evolved.  In 2022 it was to be four stories, compatible with the pattern book.  Then it became five stories with 76 hotel rooms and twelve condominiums on the top floor.  At least condominiums brought the benefit of upper range housing for long term downtown residents. Instead they have added 18 rooms for additional transient visitors.

The hotel takes as much space as the Town Square, it will occupy 18,480 square feet vs 19,939 sq ft for the town square.   Its five modern stories overwhelm and dominate the three story art deco Suffolk Theater.  It hides the historic 19th century buildings of the East End Arts Council and blocks sunlight to its galleries.  The amphitheater will not be visible from Main Street.  

 “Parking for guests/patrons will be provided at designated offsite location(s) in accordance with the Master Developer Agreement. These spaces will be located behind the Suffolk Theater and eventually be carried over to the First Street Parking Garage once the garage is completed”

Presumably those are reserved spaces.  Will they be located right behind the theater or at the far end of the lot, the north and west sections?  Who has priority for convenience, the patrons of the Suffolk, Maximus Gym, Robert James Salon and Goldberg’s deli or transient hotel visitors?

Hotel guests coming directly from the LIE will line up at the hotel entrance on the south side of Main Street, hopefully without needing to double park.  Folks coming from the east via routes 105 and 25, or coming south on Roanoke who are required to turn east before Main Street, will be driving west and have to make a U turn across traffic to access the hotel.

The premise that a luxury hotel with a fancy restaurant will lead many families to stay in town after a visit to the aquarium is dubious.   The Science Center that the Board is also determined to destroy for private profit provides a far better motive to walk down Main Street.  An East End Arts Council whose historic buildings are not hidden between Summerwind and the hotel is also a bigger aesthetic draw.  Local restaurants are hoping that hotel clients will become their customers, but Mr. Petrocelli is not likely to welcome that loss of business from in house facilities.

And there is also a legal question.  Mr. Russo tonight referred several times to the hotel adjoining the “town park”.  He is correct with the clear implication that the property where the hotel is being built was taken from the same town park.  That should require special procedures under New York State law about the alienation of public park land to private owners.

Finally, there is a different path still available if you have the vision and courage to take it.  I asked to show slides just as did proponents for the hotel but was denied equal opportunity.  So the best I can do is show this expensive color print.  (attached below for the record)

My point is that as a rank amateur I was able to create with ChatGPT attractive alternatives for a Town Square without a hotel that is far more resident friendly.  I suspect that if you polled the people of Riverhead, many would prefer that option, which corresponds better to the original goal, “open vistas from Main Street to the Peconic River”

 

 

Submitted by John McAuliff, Roanoke Landing, Riverhead

Riverhead Watch   jmcauliff@gmail.com

 

For additional reference

 

“Underlying Problems of the Town Square Hotel”

Responses to October 23, 2025 Town Board Work Session Denunciation of Critics

https://saveepcal.blogspot.com/2025/11/town-board-attacks-critics.html

 

“Submissions to the Q & E for Joseph Petrocelli”  https://saveepcal.blogspot.com/2025/08/submissions-on-q-e-for-petrocelli.html

 

 

Appendix of three pictures with annotation

 

This is as close as I could come to the existing features on ChatGPT.  Proportions are wrong and the buildings are notional but it provides a good sense of community space..

 

 

 

 

 

 

 

 

 

 

This is a more imaginative version produced by ChatGPT

 

This is the current Petrocelli plan.  Note that the three story art deco Suffolk Theater is completely overshadowed by the massive modern five story hotel box and the historic buildings of the East End Arts Council are hidden.   The amphitheater will not be visible from Main Street.

 

 

 

Study the pictures and decide which best illustrates the kind of Town Square most appropriate as a permanent defining fixture of Riverhead.  Tell the Town Board how you feel.  The Supervisor announced the hearing record will remain open until June 20th, but to be safe send your e-mail submission by Friday, June 19th.